Lately there have been several major losses in Ukraine associated with the insured events such as fire in the DataLux warehouse in December 2007 ($ 39 mln worth of indemnity), gas explosion in “Azovstal” facility ($ 31 mln worth of indemnity), or fire in the “Eldorado”’s warehouse in August 2010 ($ 11.6 mln worth of indemnity). The gross volume of indemnities paid totaled to hundreds millions of dollars. Nonetheless many companies purchasing insurance policies are not happy with their coverage. The main reason for it that Ukrainian culture of insurance is not as developed as in mature markets. Let’s try to analyze the main flaws of the insurance that worry the Clients.