Traditional media channels are still popular in the modern society. At the same time social media have been winning over bigger and bigger share of population. Unquestionably, business is based on interpersonal relationships. Corporate deals are concluded by real people who get a chance to reveal each others’ true characters, values and beliefs. Social media can be quite unpredictable sometimes. A random viewer of your profile can turn into a Client, while a Client can promote your services and become advocate of your brand.