Let’s be honest – do you, like the majority of other company owners, usually see paying for insurance policy as incomprehensible, still necessary, expenses but definitely not as purchasing effective financial instrument? It may be one of the reasons why, if you sign an insurance policy without reading it, you end up with expensive stack of paper instead of effective insurance coverage. Interestingly enough, you never fail to read every bit of the credit agreement closely, don’t you?

The past two years have seen our state as one of the leading newsmakers, with the world’s media displaying breaking headlines uncovering more and more of dramatic twists and turns in our nation’s history.

Ukraine business owners are usually most discontented in two major spheres which are HR management and marketing. Why does the performance of these two functions rarely meet a leader’s expectations? What gives rise to the most unfavorable criticism? I would like to share 7 tips on how to deal with these discrepancies between your expectations and reality.

Traditional media channels are still popular in the modern society. At the same time social media have been winning over bigger and bigger share of population. Unquestionably, business is based on interpersonal relationships. Corporate deals are concluded by real people who get a chance to reveal each others’ true characters, values and beliefs. Social media can be quite unpredictable sometimes. A random viewer of your profile can turn into a Client, while a Client can promote your services and become advocate of your brand.

What you are about to read is not intended for everyone. It might be useful for those having to spend some time convincing themselves in the necessity of networking prior to attending any event. Yes, networking is natural. However, it frequently can arouse inner protest if you are an introvert. So what is the biggest introverts’ problem in terms of networking? Is it possible, or more importantly, is it necessary to overcome oneself? The fact that there are no completely self-sufficient people living in a kind of exclusive biosphere is obvious even to us – introverts. The best things that happen to us are often associated with other people. Even if a brilliant idea has crossed your mind, one way or another, you’ll need someone’s assistance to bring it into life.

Psychologists believe that extroverts are always more successful and are much more comfortable in business environment than their psychological antipodes - introverts. Is it really so? Which dangers lurk in wait for the extroverts and how to avoid them?