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BritMark at a Glance
24.1 UAH, mln
Total amount of indemnification paid for 1029 of clients’ claims settled by our Indemnity Department
О BRITMARK
* источник курсов www.minfin.com.ua

Professional Services: From Sales to Marketing
Marketing

Every branch of professional services in Ukraine faces gradual commoditization of some services. Clients are not inclined to dig deep into the professional nuances but want to find out the price for any particular service outright like they do when purchasing goods.

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HR Management and Marketing: 7 Tips for Business Owners
HR Management
Marketing

Ukraine business owners are usually most discontented in two major spheres which are HR management and marketing. Why does the performance of these two functions rarely meet a leader’s expectations? What gives rise to the most unfavorable criticism? I would like to share 7 tips on how to deal with these discrepancies between your expectations and reality.

848
10 Tips for Brand Management in Social Media
Marketing

Traditional media channels are still popular in the modern society. At the same time social media have been winning over bigger and bigger share of population. Unquestionably, business is based on interpersonal relationships. Corporate deals are concluded by real people who get a chance to reveal each others’ true characters, values and beliefs. Social media can be quite unpredictable sometimes. A random viewer of your profile can turn into a Client, while a Client can promote your services and become advocate of your brand.

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